I'm old enough to remember the Gerald Ford presidency. For a while he had a campaign where people were supposed to wear buttons that read "W I N." The letters stood for "Whip Inflation Now!" Just how consumers were supposed to whip inflation, and what wearing such a button had to do with it, I was never able to figure out.
Well now we're in a different sort of economic doldrums, and one difference is that everybody knows how to get out of this recession: spend money. The economy works when money moves. Alternatively, when consumers pinch every nickel, sales of everything slow down, jobs are lost, money gets scarce, people fear to spend what money they have. It's a self-perpetuating cycle.
Now I'm the last person to recommend profligate spending, but here in aisle two of your neighborhood co-op, I'm doing everything I can to make it easy & painless for you to improve the quality of your life by spending a little money.
I've already blathered in this space about CYT Frontera Carmenere, a recessionworthy wine if ever there was one: $4.99 and delicious. People, that means you can buy a whole case, including tax & deposit, for less than $58! That's enough good wine to last you for a little while, anyway. We also carry Frontera's classier, somewhat more pedigreed cousin, CYT Xplorador Carmenere for only a dollar more per bottle. For $6.99 you can buy Borsao, if you get here before it sells out. Three-quarters Garnacha & one-quarter Tempranillo, Borsao is a plump, easy-drinking Spanish red with nice spice. Every week we're also featuring a different wine in our weekly sales program. Right now it's the Abbaye de Tholomies from the Minervois in southern France. List price on this wine is seventeen bucks. New Pi price this week? $9.99. Maybe you're one of those who prefer whites even when it's below zero outside. Mezzacorona Pinot Grigio is good for only $7.99. Heck, Bandit Pinot Grigio, from California, is pretty dang good, too, and that one's only $7.99 for a full liter!
In short, people, I'm doing all I can for you, bringing you solid wine values for cheap! Now it's up to you to do your patriotic economic duty. Get out there and spend money (on wine!). Start with little baby steps. This won't hurt a bit.